What is TikTok?

TikTok is a social media platform that allows users to create, share, and discover short-form videos. It was launched in China in September 2016 as "Douyin" and later released internationally as "TikTok" in September 2017. TikTok's popularity has grown rapidly, particularly among younger generations, with over 1 billion active users worldwide as of 2021.

The videos on TikTok are typically 15-60 seconds long and can be set to music or other audio tracks. Users can add effects, filters, and stickers to their videos, and can also engage with other users through comments, likes, and shares. The content on TikTok ranges from dance and lip-sync videos to comedic skits, educational content, and more.

TikTok's algorithm is designed to show users content that is most relevant to their interests, based on their past interactions and viewing history. This has led to the platform's popularity as a source of viral content and a launchpad for new trends and challenges.

TikTok has become a powerful marketing tool, particularly for businesses targeting younger demographics. Brands can create their own TikTok accounts and create content that aligns with their brand's values and messaging. By leveraging the platform's viral nature and engaging with their audience, businesses can increase brand awareness and drive traffic to their website or other social media channels.

Benefits of Using TikTok for Marketing

Here are four benefits of using TikTok for marketing:

1. Reach a Younger Audience: TikTok has a large and rapidly growing user base, with a majority of users aged between 16-24. This makes it an ideal platform for brands looking to reach a younger demographic. By creating engaging and entertaining content, brands can attract the attention of younger consumers who may not be as receptive to traditional advertising methods.
2. Increased Brand Awareness: TikTok's algorithm prioritizes content that engages and entertains its users. Brands can leverage this by creating content that resonates with users and provides value to them. This can help to increase brand awareness and establish a more personal connection with the audience.
3. User-Generated Content: TikTok is an ideal platform for user-generated content (UGC). Brands can encourage their followers to create and share content related to their products or services, which can help to increase engagement and establish a sense of community around the brand.
4. Influencer Marketing: TikTok has a large and growing pool of influencers who can help brands reach their target audience. Brands can collaborate with influencers to create engaging and entertaining content that promotes their products or services. This can help to increase brand awareness and reach a wider audience.

<aside> 💡 TikTok can be a powerful marketing tool for brands looking to reach a younger audience, increase brand awareness, leverage user-generated content, and collaborate with influencers.

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Getting On US TikTok

Unless you’re specifically targeting another country, you should try get on US TikTok for the best results. Here is how you do that if you’re from outside of the US

1. Get a second phone

Unfortunately you WILL need a 2nd phone for this. It is well worth the investment if you can land on US TikTok though

2. Reset the 2nd phone to it’s factory settings

3. Put country as USA

When you first configure your new device it will ask you what location you are. Put USA in the configuration settings